Treais_Fashion

The art directors motive was a combination between Nylon and Urban Outfitters. She wanted a stark white backdrop with the option of adjusting the tones to meet that of Urban Outfitters catalogue. She wanted the models to be "free" and fun so I tried to capture that through their emotions when they weren't trying to be models. I found the photos to be a bit more lively when they weren't trying so hard. In order to achieve this look I worked with bare bulb Profoto acute zoom reflectors, snoots as hair lights and to soften some of the images I used a diffuse 2x2 softbox.